A Clear Communication Strategy
Information-focused website for the Enterprise Technology group at Disney.
Inside Enterprise Technology is an internal employee comms website. This was a redesign of an existing WordPress site. The segment was looking for an updated experience that addressed some usability concerns.
The Problem
Too much to look at. User interviews revealed an overwhelming amount of content that was often repeated from other systems. “A big jumble of information. I don’t know what’s important here.” Additional concerns, included:
- Lack of visual hierarchy and a clear content strategy.
- Inconsistent use of branding and colors.
- Text embedded in graphics limiting accessibility.
- Redundant content from other systems.
Before the redesign, The Inside Enterprise Technology website displayed a lot of content competing for valuable user attention.
Challenges/Constraints
The project came with the following challenges:
- The Enterprise Publishing platform provides limited opportunity to customize the experience.
- The total experience includes the 6 business areas of Enterprise Technology, each with their own domains and stakeholders.
- Multiple Style guides—the Company style guide, plus the Segment style guide.
What I Did
- Conducted employee and stakeholder interviews.
- Developed information architecture and content strategy.
- Created wireframes and mockups.
- Staged and built changes in Wordpress.
After the redesign, a clear and focused content strategy effectively communicates important information.
Process
- Understand what users are seeking and most interested in, and focus the content strategy to serve their needs.
- Remove content repeated from other systems, and limit offerings to content that is unique to Enterprise Technology.
- Work with individual segments to align on an overall content strategy and consistent application of style guide.
Outcomes
Stakeholders and users are impressed with the new design and agreed it was a vast improvement over the original.
This project is still due to launch.